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Big Mac Chant-Off | McDonald's®
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In the summer of 2008, we took this cultural icon of an older generation and let the younger audience make it their own. Introducing the Big Mac Chant-Off.

Here’s how it worked: With support in broadcast, PR and digital media, consumers were invited to create their own version of the classic Big Mac Chant. The only rule was, you had to use the original lyrics. The winning track would be edited into a national TV commercial.

In order to connect with aspiring musicians, we met them in their home – on MySpace. And it worked. Over the 7-week flight more than 1.5 million visitors checked out the competition and 1,300 of them submitted tracks. Best of all, McDonald’s enjoyed an unprecedented 22% increase in Big Mac sales over the entire flight, with periods spiking much higher.

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icon Awesome Sizzle Video
icon Banner Ad
icon MySpace Takeover


icon Banner Ad

icon Banner Ad

 

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Big Pak | Orbit
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Before breaking out onto London’s hip-hop scene, the rapper, now known as Big Pak, had the dirtiest mouth around. In fact, it was so flippin’ dirty that it took the extreme cleansing power of the new 35-piece Orbit Big Pak to get it clean.

Accrediting his newfound success to the larger pack, Big Pak devotes his time to evangelizing the notion that if the good clean feeling for Orbit gum is enough to clean him up, it can clean up your sassafras, too.

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icon Dirty Words Banner
icon Funky Fresh Vocabulary Banner
icon PSA Banner
icon MySpace Page

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Dollar Menunaire | McDonald's®
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McDonald’s Dollar Menu lets you eat like a hero for not a lot of money. But getting a good deal isn’t just about saving money once in a while, it’s about a lifestyle. The Dollar Menunaire lifestyle.

This advertising works to further the Dollar Menunaire campaign by not only defining this interesting creature, but by offering a wealth of savvy money-saving tips and tricks that position McDonald’s as the enabler for living the Dollar Menunaire lifestyle.

The banner ads and pre-roll videos direct the audience to a website where they can engage with a quintessential Dollar Menunaire who’s dropping non-stop knowledge and advice for smarter frugal living.

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icon :15 Pre-Rolls
icon Paul's Pad
icon Reality House

icon IGN Roadblock
icon XBOX Live In-Game Ads
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Mistastrophe | Orbit™ Mist
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Orbit Mist promises to be the Wettest Gum in the World. Hundreds of tiny micro-burst cells stimulate the salivary gla- umm…you're better off not knowing how sausage is made.

For the Mist product launch, we flooded Al Gore’s internet in any place we could. Banners, sites, instant messages chats- our deluge hit them all. You can also flood a buddy’s desktop with our AIM expression. It’s really the only wet fun you can have on the internet that’s PG rated.

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icon Flood Takeover
icon Flood Companion
icon Rich Media Banner

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Youth Achievement Award | Kellogg's®
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Frosted Flakes every year rewards young athletes on their sportsmanlike conduct and overall athletic skills. Why? Because that's what people want from their sugar-coated cereal! This year Kellogg wanted to increase the number of entrants to the program. We created a more engaging and enticing submission process where kids could create their own personal sports mural and download it to their desktops or share it with friends, if they happen to have any friends. In under 4 weeks, we had over 20K murals created and were up thousands of entrants from last year.

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icon Frosted Flakes Sports Mural Creator

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Do You Have What it Takes to Win? | McDonald's®
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Every year in October two things happen: Bret Michaels embarks on a Shakespearian quest to find true love, and the Monopoly game comes back to McDonald’s. Like Bret Michaels’ show, the Monopoly game doesn’t have any real prizes. Or does it?

It does! And it doesn’t take much to win. In fact, far less worthy human beings than you will probably win. But it doesn’t have to be so. All you really have to do to win…is play. Now, winning Monopoly is as easy as winning these slightly-altered classic games…

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icon Karate Banner
icon Maze Banner
icon Puzzle Banner

icon Photo Hunt Banner

icon Pong Banner
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Popsy Fun-Time Nuggets | Kellogg's®
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Corn Pops lead tragic lives. They're always getting eaten. It's their fault — they're so darn sweet and glazy. I created a series of online experiences featuring their tasty demise that lived not only on cornpops.com but also in online media that users could share and/or post to their blog or social network. We called these experiences "Popsy Fun-Time Nuggets." (We tried to think of a longer name but couldn't.)

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icon Under Construction
icon Boy Band Battle
icon Pot O' Pops
icon Magic 8 Ball

icon Space Bowls

icon Do It Up!
icon Corn Puffery

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BurgerCon | McDonald's®
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When someone invites you out for Big Macs and Quarter Pounders with Cheese, they mean business. It’s not just a meal. It’s a convention of beef eating. It’s a challenge. It’s BurgerCon! And it rocks like 1988.

Pre-roll video and banner ads encourage users to throw down the gauntlet and plan their own BurgerCon. The advertising also drives them to a website where they’ll find instructions and an animated, ready-to-use invitation.

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icon Rich Media Banner
icon :15 Pre-Roll

icon Landing Page
icon Ringtone
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The Romantick | Tropicana Twister
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Tropicana Twister likes to twist things together, like romance and ticks, to create the Romantick. He's a romantic tick called the Romantick. Romantick, get it? I created these watercolor illustrations that perfectly set the mood for the Romantick's loving ways

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icon The Romantick

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It's Amazing! | McDonald's®
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In the year of 2007, McDonald’s came out with a revolutionary breakthrough that can best be described as life-altering…

Aught-seven was a simpler time. Polio had been cured, we had traveled to the moon and back, machines called “printers” enabled us to put away pens and pencils forever. There was but one frontier left to conquer…A way to put cream and sugar into our coffee without having to open packets and physically tilt our hands allowing the contents to pour out. Savages, we no longer were.

This concept hinged on McDonald’s ability to poke fun at themselves, and shows that every once-in-a-while, sarcasm has a place in advertising.

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icon Pre-Roll
icon Standard Banner

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It's Not That Complicated | McDonald's®
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And on the eighth day, God rested. He was tired from all that creating, and frankly, he really wanted to get caught-up on Lost. As luck would have it, that one day of rest was just the window Al Gore needed to sneak in and create the internet. In a fit of rage caused by Al Gore’s shrewdness, and possibly because his favorite character, Sayid, was being under-utilized, God took his vengeance. He created…internet ads. This one was for McDonald's Dollar Menu. Everything on the Dollar Menu costs a dollar. Get it?

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icon Rich Media Banner
icon Standard Banner
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