Ah, Paper Mario Sticker Star. Why is Mario made of paper in a paper world? I have no idea. But damn, it sure looks cool. We wanted to take that world outta the game and into real life. Nintendo had so many restrictions about sticking exactly to game play that the commercial came too good and actually looks like game footage. Oh well, the process and production was pretty amazing. Behind the scenes included, starring yours truly, exhausted and completely unprepared to be filmed.